It's True That...

Exploring brand stories and artfully communicating them is awesome.
Helping to clarify business narrative puzzles is both challenging and fascinating.
Adding value and caring deeply about your business is the only way to work with meaning.

It might be hard to imagine that someone stepping in will be as passionate about your brand story as you are, but VINFABULA brings that full commitment to the table.

Colin MacPhail has proven to be an invaluable consultant to our organization as it builds its authority and credibility within the Napa and Sonoma wine communities. His wealth and depth of industry experience combined with the candor of his “no nonsense” style has made him a trusted confidant and advisor to whom we turn when it really counts. We also appreciate the fact that he’s a rarity within the community— a wine man who combines an understanding of the business and operational underpinnings of the industry with a true marketer’s appreciation of the wine consumer’s psyche and behavior.
— Alf Nucifora - Luxe SF
“When you operate your own business, it is exceedingly difficult to continually step back and clearly see the assets and what their relative potential could be. Colin has been able to sort through the clutter to illuminate our value set and identify the differentiating offerings of our business. With his help, we have been able to articulate our core values and use them to define our brand identity. Our ability to own this brand identity through and through, and express it our customers, is what will ultimately convert to revenue and loyalty. For me, Colin’s work adds value at the highest level.”
— Jason Passalacqua, Passalacqua Winery
“Amazing 10 years! Thank you for dedicating so much of your heart and soul, time and energy to Larkmead and our journey together. Your contributions are quite simply incalculable.”
— Kate Solari Baker
“I highly recommend VINFABULA’s consulting services if you are seeking a professional who brings a fresh perspective that is also rooted in solid skills, proven track records, grounded with an authentic connection to people, product and place.”
— Stephanie Culen